The garden Ryoan-ji is often praised for the unique aesthetic experience it affords to visitors (Kyoto, Japan; a UNESCO World Heritage site). To uncover the "Visual DNA" which facilitates this experience, a digital version of the space was created and deployed in a Virtual Reality (VR) environment. A state-of-the-art head-mounted display which integrates VR with eye tracking is used to learn about the human experience of the site. By tracking the eye movements of "visitors" we shed light on the hidden order of this exquisite cultural creation.